The Peninsula Hotels, an iconic hotel brand synonymous with tradition, luxury and impeccable service has recently appointed Heavens Portfolio, among the world’s most prominent integrated luxury hotel representation company, as its PR representation partner in the Indian market. The Peninsula Hotels is among the world’s leading luxury hotel brands, owned and operated by The Hongkong and Shanghai Hotels, Limited (HSH) which was incorporated in 1866. HSH has a proud heritage as Asia’s oldest hotel company in continuous operation. Its flagship property, The Peninsula Hong Kong, opened its doors 1928. Today, The Peninsula Hotels portfolio comprises of 12 hotels globally, in Hong Kong, Shanghai, Beijing, London, Paris, Istanbul, New York, Chicago, Beverly Hills, Tokyo, Bangkok and Manila. Through this partnership, The Peninsula Hotels aims to build and strengthen its positioning in the India market which is growing to be one of the top source markets for luxury travel.
The Peninsula Hotels has a distinct identity among the world’s leading hotels. Each property is designed uniquely from ground up, with the objective of applying its rich heritage stemming from its Asian roots, impeccable service, and timeless elegance to the location concerned while embracing the local culture, style, and history.
Commenting on the partnership, Mr. Carson Glover, Senior Vice-President, Brand Marketing and Communications, The Peninsula Hotels, says, “We are delighted to announce our partnership with Heavens Portfolio as we look to increase our brand awareness in the Indian market. We are confident that with their expertise in PR, we will be able to maximise our potential and enhance our reach in the region among the Indian luxury travellers.”
Christine Galle-Luczak, Founder & MD, Heavens Portfolio, said, “We are immensely proud to partner with The Peninsula Hotels, a brand that is rooted in tradition, glamour and timelessness. We look forward to working together with them to build a strong brand positioning in the India market. With the group having properties in key locations across the world, we are excited to be bringing unique travel experiences from multiple cities that include popular destinations such as London, New York, Hong Kong, and Paris. With this strategic partnership, we will focus on building higher interest for this exceptional brand that has been loved by guests and in some cases serving the third generation of its loyal guests.”
For nearly a century, The Peninsula name has embodied an elegant combination of tradition, glamour, innovation and service. Guests of The Peninsula enjoy exquisite accommodation, luxury transport and exemplary dining and spa experiences, plus curated cultural programmes that allow immersion in each property’s distinctive home city.
Heavens Portfolio represents a curated collection of unique, exclusive, and truly unforgettable travel providers from around the globe, ranging from luxury hotels to wellness resorts, Destination Marketing Companies (DMCs) and Tourism Boards. With over 90 experts spread across India, Malaysia, Singapore, Vietnam, Indonesia, Australia, GCC, Europe, Thailand, Philippines, Hong Kong SAR, Mainland China, Taiwan Region, Japan, and South Korea and with the luxury segment in mind, Heavens Portfolio is a partner of choice for any brand interested to develop this part of the world.
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