Tanishq Unveils ‘Élan’

The Ultimate Natural Diamond Statement for the Modern Muse~Crafted for the woman who owns her spotlight, ‘Élan’ is a fashion-forward celebration of individuality~

May 2025: Tanishq, India’s largest jewellery retail brand from the house of Tata, proudly introduces ‘Élan’, a new natural diamond collection that brings high-impact glamour to your most special moments. Created for the woman who is expressive, aspirational, and unafraid to set the trend, Élan is more than jewellery — it is a declaration of her arrival. The latest launch is differentiated in design and has unique offerings with sweet price points, ensuring there is something unique for all your
needs.

At the heart of Élan lies a powerful muse, the Tanishq woman. She is bold, aspiring, and ready to shine. Whether it’s a celebration, a milestone, or a statement-making evening, she turns to natural diamonds to feel seen, valued, and radiant. Élan is designed to reflect this spirit — unapologetically fashion-forward, distinctly elegant, and crafted to command attention. The Élan collection opens the door to a world where intricate craftsmanship meets the spirit of the Tanishq woman.

The collection features 33 striking designs, including statement necklaces, sculptural bangles, and layered pendant sets. Each stunning piece features design-forward techniques like intricate two- layered gold jali structure forming sculpted and three-dimensional forms that embrace the body with a natural ease. With delicate patterns, blooming floral motifs, and chillai pave-set diamonds the collections exudes brilliance. The floral motifs add to the glamour, creating pieces that are fluid, feminine, and full of flair. This is not everyday diamond wear — Élan is meant for moments that matter. With no compromise on quality, Tanishq sources only the top 5% of the world’s natural diamonds, selected for their extraordinary brilliance and unmatched light performance resulting in jewellery that sparkles bright. Élan is not just a collection — it’s a celebration of the woman who knows she’s made it and wants the world to know too.

Speaking on the launch of the collection, Pelki Tshering, Chief Marketing Officer, Tanishq, said, “With Élan, we set out to create a collection that speaks to the woman who is not just dressing up, but showing up – for herself and the world. She is accomplished and owns her individuality unapologetically. Crafted with 100% natural diamonds and bold, fashion forward designs, Élan is meant to elevate those standout moments in her life — when she wants to be seen, celebrated, and remembered. This collection is our tribute to her sparkle, both inside and out.”

About Tanishq
Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. The Tanishq retail chain currently spreads across 500+ exclusive boutiques in more than 300 cities.