Alex Huels, Deputy General Manager

Alex Huels brings over 18 years of experience in luxury hospitality, with a deep and diverse career that spans some of the Group’s most iconic properties across Asia. Most recently, he served as Hotel Manager at Mandarin Oriental, Bangkok – a role he held for nearly three years.

During his tenure, Alex played a pivotal role in the hotel’s continued evolution, overseeing key operational enhancements, elevating guest satisfaction, and leading cross-functional teams through a period of dynamic growth and recovery. From orchestrating large-scale initiatives to supporting the hotel’s renowned dining and wellness offerings, his leadership was defined by precision, empathy, and a steadfast commitment to excellence.

He joined the Bangkok property following his role as Director of Food and Beverage at Mandarin Oriental, Hong Kong, where he was instrumental in shaping the F&B strategy at one of the Group’s flagship hotels.

Alex’s journey with Mandarin Oriental began in 2006 as a Management Trainee in Chiang Mai. Since then, his path has included operational leadership roles in Guangzhou, Singapore, and Hong Kong. His extensive background in food and beverage, combined with his strong operational acumen and people-first approach, has earned him recognition as a trusted and inspiring leader. His appointment as Deputy General Manager reflects his exceptional contributions and the continued confidence in his ability to uphold and advance the legendary standards of La Grande Dame.

What makes your current assignment stand out from other properties/brands you’ve worked in?

What makes my current assignment as Deputy General Manager at Mandarin Oriental, Bangkok, truly stand out is the extraordinary legacy and emotional depth that surrounds this hotel. This is not just a renowned property; it’s a cultural institution. Many of our guests don’t say they are coming to Bangkok; they say they are coming to The Oriental. That kind of connection is incredibly rare and speaks volumes about the relationship we have built over generations.

The sense of heritage here is not confined to history books or architecture, it lives in our service culture, in the stories shared by returning guests, and in the pride shown by every colleague. Our guests feel a genuine sense of belonging, and our team delivers service that is intuitive, personal, and deeply rooted in tradition.

Professionally, it’s a uniquely fulfilling challenge to help lead a property that must constantly balance legacy with modern expectations. The responsibility of preserving our timeless identity while innovating for today’s global traveller makes this role unlike any other in luxury hospitality.

 

Who is your typical customer? 

Our typical customer at Mandarin Oriental, Bangkok, is a discerning global traveller who values authenticity, timeless elegance, and a strong sense of place. Many are loyal guests who have been returning for years, even generations, drawn by the deep emotional connection they have built with the hotel and our colleagues.

They include leisure travellers in search of cultural depth and refined experiences, as well as business leaders, celebrities, and global dignitaries who appreciate discretion, comfort, and world-class service. Increasingly, we are also welcoming a new generation of younger, well-travelled guests who are drawn to the hotel’s iconic status and its seamless blend of heritage and modern luxury.

What unites them all is not just an expectation of excellence, but a desire for something meaningful. They don’t simply want a place to stay; they want to be part of, and experience, the history. That lasting sense of connection is what makes our guest relationships so special, and what continues to set Mandarin Oriental, Bangkok apart.

What would you do if you were not a hotelier? 

If I weren’t a hotelier, I’d likely be building something of my own, most probably in the wellness, lifestyle, or sportswear space. I’ve always been passionate about the power of movement – especially running, and how it connects to mental clarity, discipline, and personal growth.

I find many similarities between hospitality and entrepreneurship, both require vision, empathy, and a relentless focus on creating exceptional experiences for people. Whether it’s curating a memorable stay for a guest or designing the perfect running shirt, it’s all about quality, detail, and emotional connection. So, while I find deep purpose in hospitality, if I weren’t in hotels, I’d be fully immersed in building a brand that inspires people to move with intention and live well.

Building the right team is crucial for a property’s success. What are the key skills you look for when hiring new employees?

At Mandarin Oriental, Bangkok, we don’t just look for technical ability; we look for heart. The most important qualities I seek in new team members are emotional intelligence, a genuine passion for service, and a strong sense of responsibility. We can train skills, but it’s much harder to instil attitude and values.

I look for individuals who are naturally curious, culturally sensitive, and respectful –people who take pride in making others feel seen and valued. In a hotel like ours, where legacy and loyalty matter deeply, we need colleagues who understand the importance of consistency, humility, and quiet excellence.

At the same time, I value creativity, adaptability, and a growth mindset. We are evolving and our guests are too. So, I look for people who are open to learning, comfortable with change, and eager to contribute to a team culture that blends tradition with innovation. Ultimately, I hire for character because, in a world-class hotel, it’s the people who create the magic.

 

What is the USP of your hotel? 

As one of Asia’s most storied hotels, Mandarin Oriental, Bangkok, is more than just a place to stay – we are part of the city’s cultural fabric. For over 149 years, we have welcomed royalty, dignitaries, celebrated authors, and generations of loyal guests. That legacy brings a sense of authenticity and emotional connection that is incredibly rare and nearly impossible to replicate.

Our iconic riverside location along the Chao Phraya is a peaceful retreat in the heart of the city, with seamless access to Bangkok’s historic landmarks and vibrant neighbourhoods. It’s a setting that balances serenity with energy – and one that’s uniquely ours.

But above all, it is our people who set us apart. Our colleagues don’t just deliver service – they create lasting moments. With warmth, intuition, and genuine care, they build relationships that span decades. Many guests return not only for the hotel itself, but for the people who remember their names, their stories, and their preferences. In a world filled with luxury hotels, what makes us truly unique is that we feel like home. Steeped in tradition, elevated with purpose, and enabled by the people who bring it all to life.

What has been your career highlight? 

Without a doubt, being appointed Deputy General Manager of Mandarin Oriental, Bangkok, is the highlight of my career and one that carries deep personal meaning. I first came to this hotel as a child with my family and even completed a short cross-exposure here as a management trainee early in my career. To now return in a leadership role at a place that has shaped not only the industry, but also my own journey is both an honour and a privilege.

Mandarin Oriental, Bangkok is more than just an iconic hotel, it is a landmark deeply rooted in Thailand’s culture and history, with a legacy that spans nearly 150 years. What makes this role especially meaningful is the opportunity to work alongside a team that lives the values of service, tradition, and excellence every single day.

To walk the same halls as so many legends before me, and to help guide this hotel into its next chapter, is something I cherish deeply. It’s more than a role – it’s a homecoming. And being entrusted with that at Mandarin Oriental, Bangkok, is the defining moment of my professional journey.

How will travel trends change in the year 2025?

In 2025, travel will continue to evolve toward greater intentionality, personalisation, and purpose. Guests are no longer simply seeking beautiful destinations; they are looking for meaningful moments, deeper cultural immersion, and a genuine connection to the places they visit.

Sustainability will remain a major influence. Today’s travellers are more conscious of their environmental and social impact, choosing brands that reflect their values – from responsible sourcing and wellness-focused amenities to reduced plastic use and community engagement.

We’re also seeing a strong rise in transformational travel, journeys that contribute to personal growth, well-being, or even healing. Wellness, mindfulness, and balance are no longer considered niche; they are becoming central to the luxury travel experience.

At Mandarin Oriental, Bangkok, we are uniquely positioned to meet these evolving expectations. With our authentic Thai heritage, tranquil riverside setting, and deeply personalized service, we offer more than a stay; we offer meaningful connection. The future of travel is about the three P’s – people, place, and purpose – and we are well positioned to take the lead in that space.

 

Was a career in hospitality something you always dreamt of?  What is your advice to aspiring hoteliers? 

Interestingly, hospitality was not always the dream. Growing up, I imagined becoming a lawyer like my father or a doctor like my grandfather. But during college, I started bartending out of necessity, and unexpectedly, I loved it. For a while, I even thought I might become a bartender for life.

It was my father who helped steer me towards a career in hotels. He said, “If you enjoy this industry, make a career out of it, bars and nightclubs are just a job; a true career is in hospitality.” At the time, he was serving as an owner’s representative for a Mandarin Oriental property. That conversation set me on the path, and I haven’t looked back since.

My advice to aspiring hoteliers is simple: work hard, stay curious, and love what you do. Hospitality isn’t just a job – it’s a people business that demands energy, empathy, and resilience. You only get out what you put in. But if you commit fully, the personal and professional rewards can be extraordinary.

Which cities are your favourites for: 1) food 2) history 3) fashion?

1) Food: Without a doubt, Thailand tops the list for food. Growing up here, I have always been surrounded by vibrant, flavourful cuisine that is rich in tradition and diversity. From street food stalls to fine dining, the culinary scene in Thailand is unmatched and continues to inspire me.

2) History: I appreciate cities that offer a rich tapestry of history, places where different cultures have intersected over centuries, creating a unique blend of traditions and stories. For me, it’s less about a single city and more about experiencing history that connects people and cultures across time.

3) Fashion: Fashion is Seoul. Being half Korean, I have a strong connection to Korea’s dynamic fashion scene – from avant-garde designers to streetwear culture, Seoul is a powerhouse of creativity and style that constantly pushes boundaries.

You have worked in several cities, which is your favourite city for work and play? 

I have had the opportunity to work in some incredible cities – Chiang Mai, Singapore, Bangkok, Kuala Lumpur, Guangzhou, Melbourne, Jakarta, and Hong Kong. Each has shaped me in different ways, but Bangkok remains my favourite both for work and for life.

This city holds a very personal place in my heart. I went to kindergarten here and spent part of my childhood growing up in Bangkok. It’s not just nostalgia; it is a place I consider home. My wife is from Bangkok, and my son was also born here, so the city now holds meaning across generations for my family.

Professionally, Bangkok is vibrant and challenging in the best way. There’s a unique energy here, a blend of tradition and innovation that keeps you on your toes. And when it comes to living well, the food, the people, the pace, it’s hard to beat. For me, Bangkok isn’t just a great place to work, it’s where my life has come full circle.

When are you happiest? 

I am happiest when I am fully present in the moment, whether that is at work, at home, or out on a quiet morning run. At work, I find real joy in engaging with our colleagues and guests. There’s something incredibly fulfilling about walking through the hotel, connecting with the team, and seeing how small gestures create lasting impressions. It reminds me why I chose hospitality in the first place.

At home, nothing makes me happier than spending quality time with my family. My wife and son are my grounding force; they bring perspective, laughter, and meaning to everything I do. And in the early mornings, when it’s just me and the road, running gives me clarity. It’s where I reset, reflect, and reconnect with myself – a rhythm that keeps me balanced both personally and professionally.

At work, which is your most challenging activity and why? 

The most challenging aspect of my role is meeting the high expectations that come with managing a property as iconic as Mandarin Oriental, Bangkok. Excellence here is not a one-time achievement; it is something we must earn and sustain every single day.

With nearly 150 years of rich history, this hotel carries a legacy that demands both respect for tradition and the courage to evolve thoughtfully. Improving upon such a heritage is a continuous challenge.

Another key challenge is ensuring our legendary service remains consistently exceptional across all departments. In a hotel of this scale and complexity, consistency is everything. Guests expect excellence, but above all, they expect it to feel effortless, personal, and seamless every time. Delivering that level of consistency requires a strong culture, empowered teams, and relentless attention to detail. That’s where much of my daily focus lies.