660 Lexington Avenue Launches Sales

Rybak Development’s New Boutique Condominium by Architects Zproekt and S20M with interiors by Paris Forino Introduces 31 Tailored Homes for Refined Midtown Living

Just below Billionaires’ Row, in the heart of New York City’s most prestigious neighborhood, Rybak Development introduces 660 Lexington: a sculptural limestone landmark, a refined boutique condominium, a love letter to Midtown’s timeless
glamour. The Eklund | Gomes Team and Douglas Elliman Development Marketing proudly launch sales of this new residential collection, where acclaimed interior designer Paris Forino has envisioned 31, classic New York inspired homes within a modern architectural masterpiece by Milan- and New York-based architecture firm S20M together with Zproekt Architecture.

The 19-story tower has already topped out at the corner of 55th Street, with construction set for completion mid-year. 660 Lexington is an intimate oasis designed for privacy and a sense of retreat. Paired with thoughtful amenities, the collection encompasses one-, two-, three, and four-bedrooms, including terraced apartments, multiple full-floor residences, and the Tower Collection including an expansive triplex penthouse fittingly called The Crown. Initial prices start at $1,650,000.

“We approached 660 Lexington as our own love letter to New York City,” said Sergey Rybak, Founder and Principal of Rybak Development, an integrated real estate development firm that manages every aspect of its projects, from design to construction. “With their combined brilliance, Zproekt, S20M and Paris Forino have realized that vision with intricate and romantic detail.”

“660 Lexington is for the discerning, next-generation of buyers who appreciate quality, craftsmanship, great design and personalized service in a well-priced, high-value offering,” said John Gomes, Co-Founder of the Eklund | Gomes Team. “This is an offering that didn’t exist until this very moment. 660 Lexington is precisely what buyers have been waiting for.”

A Modern Landmark
S20M is known for translating the heritage quality of Italian craftsmanship to global luxury residential projects. With 660 Lexington, the studio worked in collaboration with architect of record Zproekt, envisioning a modern, sculptural facade that evolves from a monolithic limestone base to a ventilated porcelain façade system by Porcelanosa that meets the needs of
today’s performance standards.

Fine bronze mesh details at the crown add warmth and refinement, while integrated exterior lighting illuminates the gentle curvature and materiality. The result is a timelessly intricate exterior with a soft vertical rhythm– a fresh yet familiar presence along Lexington Avenue and 55th Street.

“660 Lexington begins a new chapter in the Midtown story with contemporary architecture rooted in past, present, and future,” said Antonio Ventimiglia, founder and principal, S20M. “We pursued an architecture of restraint and resonance, with gentle curves of solid stone, where the experience of the building is deeply physical: found in the way light traces the façade, the
cadence of the vertical openings, and the balance between mass and void.”

A New York Fairytale, at Home
Inside, celebrated designer Paris Forino captures old New York charm with a softer, more modern touch that remembers classic New York. The spacious and intuitively laid-out homes come alive with natural, honest materials that feel tranquil, elegant, and very real. Residents arrive through wood-clad entry portals into homes featuring five-inch-wide White Oak flooring hand-laid in a chevron pattern. The kitchens are centerpieces of craftsmanship, anchored by honed Brazilian Grey Soapstone countertops and backsplashes, custom White Oak cabinetry, and integrated Miele appliances. Every detail, from the arched openings to the tailored millwork, is graceful.

In the serene primary bathrooms, the floors are beautifully crafted in herringbone mosaic tile to complement Calacatta Vision marble counters, satin brass fixtures, custom medicine cabinets, and marble showers. A cohesive design vision, the secondary bathrooms feature honed Corteccia marble, while powder rooms are adorned with Fantasy Quartzite walls and integrated sinks.

Highlighted amongst 660 Lexington beautiful homes is the Tower Collection, which includes four full-floor penthouses and a glittering jewelbox triplex called The Crown. Each penthouse offers unique outdoor space and floor-to-ceiling views of iconic Manhattan architecture.

A Retreat Above the City
660 Lexington has the perfect amenity suite, beginning in the striking lobby that sets a meditative, personal atmosphere. The rooftop is an open-air hideaway featuring an outdoor kitchen and lounge and dining areas. The covered 11th floor loggia is an intimate lounge with a fireplace, beautiful plantings, and views of the surrounding landmarks. The wellness program includes a cold plunge pool, experiential shower, sauna, steam room, treatment room, as well as a state-of-the-art fitness center. And, in true Rybak fashion, thoughtful service is foundational to the living experience with 24-hour concierge service for residents.